Introduction
Mighil Puthukkudy is a Musician and a Google, Bing, HubSpot certified web strategist with ten years of professional experience in everything digital.
He has worked with HeyForm, JIJU, Tap4Fun, Labex, ugChain, IObit, North-Route, Acodez, and other companies in China, India, and the Netherlands.
He’s currently based in Calicut, India.
Email Address
LinkedIn
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Work experience
I started my career in 2012, and I’ve been working full-time as a consultant since late-2018.
| Company, role, and time frame | Responsibilities |
|---|---|
| Full-stack marketer 🇨🇳 HeyForm.net November 2021 – present | I’m currently managing content marketing, product copy-writing, email outreach, communities, and everything inbound at HeyForm. |
| Web technician 🇨🇳 JIJU.co January 2020 – October 2021 | Set up the company website in WordPress and WooCommerce. I’ve developed several WP plugins as well. I led the social media team and maintained their website content also. |
| Consultant 🇮🇳 Trycle.com April 2020 – June 2020 | I initiated the technical SEO, local SEO, and inbound marketing strategy for Trycle, an e-learning platform in Kerala bootstrapped by Arun Chandran and the team. |
| Music producer 🎶 Kaav EP & VOL I EP 2020 | In 2020, I produced the Kaav EP for Palakkadan Dystopia (a hip-hop side-project run by Street Academics). Music tracks from my VOL I has been featured on Rolling Stone and Rock Street Journal. |
| Web Consultant 🇳🇱 Nomad Cartel (Previously North Route) March 2019 – September 2020 (+ ongoing support) | I was responsible for setting up dedicated servers, enabling cron jobs, and managing WordPress website migrations for North Route. I’ve optimized, migrated, and maintained sites such as citilinks-group.com, experiencetibet.org, dagen.ee, RelevantChinaJobs.com, aboutasia.nl, etc., on behalf of North Route. |
| Web Manager 🇨🇳 ChengduLiving.com 2018 – 2020 | Redesigned and managed the chengduliving.com forum platform as a developer, and I’ve been the social media curator of CL since 2018. We’ve shut down the forum platform in 2020. |
| Consultant 🇨🇳 ChengduHouseRent 2017 | Set up, Optimize, migrate, and maintain chengduhouserent.com and chongqing-rent.com. |
| Contractor 🇨🇳 Labex.io 2017 | Backed by China’s tech giant Alibaba, Labex is a MOOC platform that provides hands-on coding lessons. I improved their conversion rate from 0 to 10,000 in 30 days. I also maintained their website, social media accounts, communities and managed the influencer outreach campaigns. |
| Overseas Operations & Digital Marketing 🇨🇳 ugChain, Chengdu Nov 2017 – Nov 2018 | – Dealt with their overseas digital strategy, outreach and PR. – The webmaster of ugchain.org and sister projects. – Translate/proofread documents every now and then (Chinese to English). – Actively worked on improving social communities. |
| SEO Team Leader 🇨🇳 IObit, Chengdu Jun 2015 – Jan 2017 | – Led the IOtransfer SEO team. – Managed the inbound marketing activities of iobit.com. – Implemented link-building campaigns in coordination with SEO goals. – Assisted in the development and execution of communication/content strategies via social communities in coordination with SEO goals. – Monitored and administered web analytics dashboards, reports, and key reporting tools and point out key areas of importance in accordance with campaign goals. – Monitored and evaluated search results and search performance across the major search channels. – Improved IObit’s product keyword rankings and overall traffic. |
| SEO Analyst 🇮🇳 Acodez, Kozhikode Sep 2013 – Jun 2015 | – Created the in-house digital marketing team with Shahan. – Our SEO and social media efforts resulted in 54.97%↑ in sessions and 39.89%↑ in page views, respectively, during the period of time Sep 28, 2013 – Feb 28, 2014. – Inbound marketing activities led to more inquiries and conversion/sales. |
| In-house SEO analyst 🇮🇳 IOSS, Kozhikode Mar 2013 – Jul 2013 | – I was responsible for implementing SEO and social media strategies for clients and in-house projects. – Implemented productive SEO strategies and value-oriented tactics as well as focus on a number of ways to drive more people to the brand and its products. |
| Web developer trainee 🇮🇳 Spectrum, Ernakulam Dec 2012 – Feb 2013 | Worked on web projects based on PHP. |
| SEO and social media executive 🇮🇳 WebNamaste, Kozhikode Jul 2012 – Oct 2012 | Dealt with off-page optimization work following the latest search engine terminologies, including tasks such as Article writing, directory submission, social bookmarking, blog writing, etc., |
Skills
| Category | Tools/expertise |
|---|---|
| Creative Tools | Adobe CC (PS & AE), Affinity Photo, Camtasia Studio, FL Studio, Procreate. |
| Marketing niche | Inbound, Content, Social Media, SEO, SEM, Growth Hacking, Partnership, Automation. |
| Marketing & analytics tools | Ahrefs, Screaming Frog SEO Spider, SEMrush, Google Analytics, Search Console, Tag Manager, Google Ads. |
| Programming | WordPress, HTML, CSS, PHP, Shell Scripting, Python (Beginner). |
| Server Administration | Ubuntu, CentOS, NGINX, Apache, tmux, LAMP & LEMP. |
Projects
- SparrowX
- Hackintosh builds
- Climb the wall
- Python scripts (social media automation, generative art, and more)
Languages
Fluent in English. Cambridge BULATS certified. B2/3- (Writing), B2/3 (EN101), C1/4= (Speaking).